Even with the introduction of new communication platforms, email marketing remains one of the most successful digital marketing strategies. At checkout or during onboarding, consumers frequently provide inaccurate or invalid email addresses—either on purpose or accidentally. This may result in significant problems with data quality. We’ll examine email validation’s definition, operation, and solution to this annoying and frequent issue. Do check out this: free bounce email checker

 EMAIL VALIDATION: WHAT IS IT?

Email is a effective instrument for communication, no secret about it. It’s inexpensive, efficient, and simple to obtain email addresses. However, it’s not always simple. According to research by Marketing Week, 60% of customers purposefully give false information when submitting their personal information online due to worries about privacy or unsolicited marketing.  This is corroborated by a Statista analysis that shows 7% of worldwide customers use a fictitious email address when making purchases or creating accounts with brands. There’s also the matter of actual human mistakes. Unreliable mobile devices may easily lead to users making mistakes and typos, which can result in inaccurate data being entered into a business’s database.  57% of email addresses provided in checkout or onboarding forms are inaccurate the first time around, according to sample research conducted on our customer data. Therefore, even if email marketing has its advantages, if your approach is based on shaky data, it may be difficult and expensive. Email validation can help with that. Email validation verifies email addresses in bulk or real-time as they are input, making sure the mailboxes are legitimate and able to receive mail.

THE ADVANTAGES OF VALIDATING EMAILS

An email validation tool may enhance the efficacy of your email marketing, stop fraud, and safeguard the reputation of the sender by:

GETTING RID OF HARD BOUNCES:

these generally happen when an email address is closed by the user, is a bogus address, or no longer exists.

REDUCING SPAM COMPLAINTS:

According to best practices, you should receive less than five spam complaints for every 5,000 emails sent.

LOWERING THE LIKELIHOOD OF BACKLISTS:

being placed on a blacklist prevents the server from accepting any of your communications, even crucial transactional emails.

All of this results in higher email deliverability, which helps companies reach a wider audience, onboard new clients more quickly, and reduce the number of bogus registrations that clog databases and undermine campaign effectiveness.  Businesses can only really understand their clientele by gathering accurate email addresses, and email validation is by far the best method for guaranteeing high-quality email address data. Our email validation tool verifies and examines email addresses, both personal and commercial, all over the world, including free ones like Gmail and Hotmail. Our service determines whether the email mailbox is authentic and capable of receiving messages, going beyond just looking for a @ symbol and a working domain. Additionally, it is compatible with all popular platforms, so you can plug it in and validate email addresses on your website in a matter of minutes.